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Experiences

IWC celebrates The Laureus Sports Awards in London

Novak Djokovic and Vivian Cheruiyot Get Top Honors at 2012 Laureus World Sports Awards

Date — 7 February, 2012

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IWC Schaffhausen celebrated the 13th annual Laureus World Sports Awards in London on February 6th, 2012, with a star studded ceremony that gave top honors to Novak Djokovic and Vivian Cheruiyot.

Djokovic was named the Laureus World Sportsman of the Year and Cheruiyot received the Laureus World Sportswoman of the Year. Surfer Kelly Slater, the only American to win an award, took the Laureus World Action Sportsperson of the Year category. This marks his fourth Laureus Award, equaling the record of Roger Federer, the only other four-time winner.

The Laureus World Sports Academy, the ultimate sports jury composed of 47 of the greatest athletes in the world, selected the winners. The red carpet sizzled with global figures from sport and Hollywood including Boris Becker, Arsene Wenger, Luke Wilson, Thandie Newton, Lennox Lewis and Bar Rafaeli. The Awards Ceremony was hosted by actor Clive Owen, and included a performance by singer Bryan Ferry.

IWC Schaffhausen is a proud sponsor of the Laureus Sports for Good Foundation, with proceeds from the Laureus World Sports Awards directly benefiting and underpinning the work of the Laureus Sport for Good Foundation, which supports 91 community sports projects across the globe (including projects in the U.S.). The members of the Laureus World Sport Academy volunteer their time to act as the driving force for the Laureus charity, and enjoyed some quality time with many of the children who benefit from the foundation in the days leading up to the event.

Time for social responsibility

Read more about the new watch and Laureus

 
—The intense blue of the Portofino Chronograph Edition Laureus Sport for Good Foundation is the dominant feature of this special edition, limited to just 2,500 watches. A portion of the proceeds is donated to sports-related projects that support children and young people, boosting confidence and self-assurance.

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1 comment

  • thomasa8 3 months, 1 week ago

    Social responsibility coupled to creating wonderful timepieces dedictated to great causes - is there ever a better reason to be a watch Collector ? Hope to have my limited edition Laureus Portofino chrono example on my wrist soon.

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Explore More Articles
001-Ali
IWC PRESENTS: Howard Bingham - on Muhammad Ali

Muhammad Ali is the greatest athlete who ever lived. In this special tribute, his best friend and photographer, Howard Bingham, talks about the champ. Read Article

100TH ANNIVERSARY OF ANTOINE DE SAINT-EXUPÉRY’S FIRST FLIGHT

Antoine de Saint‐Exupéry, aviator and author, discovered the intoxication of flying when he was 12 years old, at the aerodrome of Ambérieu - not far from his childhood home in Saint‐Maurice‐de‐Rémens. Read Article

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Lieutenant Commander Guy M. Snodgrass is one of the best pilots in the U.S. Navy Read Article

IWC and Laureus

Having just celebrated the Laureus World Sports Awards in London, we at IWC Schaffhausen feel proud to be involved with an organization like the Laureus Foundation, and to be presenting this year’s Portofino Chronograph Edition Laureus to the world in these days Read Article

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We are pleased to welcome you on IWC's flight to the heights of the world of Top Gun. View the video, and join us as we soar into the danger zone. Read Article

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Hidden away in an quiet corner of Schaffhausen near the storied Rhine Falls in the tiny town of Neuhausen, stands a little-known Swiss IWC Manufactory. Read Article

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With his digital take on the world, 26-year old Josh Spear is helping companies around the world to stay ahead of the curve Read Article

precision has always fascinated me

Giovanni Zonzini is a racing driver and watch collector from San Marino. For him, it is an article of belief that cars and watches have to be reliable Read Article