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Experiences

IWC and Laureus

A Core Value Partnership

Date — 10 February, 2012

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Having just celebrated the Laureus World Sports Awards in London, we at IWC Schaffhausen feel proud to be involved with an organization like the Laureus Foundation, and to be presenting this year’s Portofino Chronograph Edition Laureus to the world in these days. The Laureus Sports for Good Foundation supports 91 community sports projects across the globe. Proceeds from sales of this IWC Special Edition go to funding the projects of the foundation, and all its good work.

Below, watch two videos about IWC’s involvement in the Laureus Sports for Good Foundation.
Read more about the new watch and Laureus >>

IWC and Laureus: Trailer


IWC and Laureus: The Partnership


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3 comments

  • thomasa8 3 months ago

    I was always under the impression that only part of the proceeds from the purchase of a Laureus special edition IWC watch went to the Laureus Sport for Good Foundation.
    Is this the first time that ALL proceeds will go dorectly to this splendid charity ?

  • thomasa8 3 months ago

    I think I got the answer in the second movie - 500,000 which I presume is CHF. This is an incredible contribution ! Bravo IWC. In this latest watch it is about a third of all revenue. A truly remarkable effort.

  • arverex 3 months ago

    Bravo! IWC for the contributions to this very wothy cause. Letting underpriviliged children have a better time and life through The Laureus Sports for Good Foundation is just marvellus. I applause you!

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Explore More Articles
001-Ali
IWC PRESENTS: Howard Bingham - on Muhammad Ali

Muhammad Ali is the greatest athlete who ever lived. In this special tribute, his best friend and photographer, Howard Bingham, talks about the champ. Read Article

100TH ANNIVERSARY OF ANTOINE DE SAINT-EXUPÉRY’S FIRST FLIGHT

Antoine de Saint‐Exupéry, aviator and author, discovered the intoxication of flying when he was 12 years old, at the aerodrome of Ambérieu - not far from his childhood home in Saint‐Maurice‐de‐Rémens. Read Article

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Lieutenant Commander Guy M. Snodgrass is one of the best pilots in the U.S. Navy Read Article

IWC celebrates The Laureus Sports Awards in London

IWC Schaffhausen celebrated the 13th annual Laureus World Sports Awards in London on February 6th, 2012, with a star studded ceremony that gave top honors to Novak Djokovic and Vivian Cheruiyot Read Article

Top Gun - Taking Off

We are pleased to welcome you on IWC's flight to the heights of the world of Top Gun. View the video, and join us as we soar into the danger zone. Read Article

THE ART AND SCIENCE OF CASEMAKING

Hidden away in an quiet corner of Schaffhausen near the storied Rhine Falls in the tiny town of Neuhausen, stands a little-known Swiss IWC Manufactory. Read Article

Digital Wizard

With his digital take on the world, 26-year old Josh Spear is helping companies around the world to stay ahead of the curve Read Article

precision has always fascinated me

Giovanni Zonzini is a racing driver and watch collector from San Marino. For him, it is an article of belief that cars and watches have to be reliable Read Article